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獨奏爐子成立於生活方式和團結的原則。創始人Jeff和Spencer Jan誕生了幾年。成長,兄弟在戶外度過了充足的時間在自然界中做出記憶。他們總是夢想著在一起做生意 - 並覺得無論是什麼東西,它應該把人們聚集在一起。
幾年後,傑夫和斯賓塞倆都發現自己與幼兒結婚,互相生活在世界各地。斯賓塞在美國上學後居住在上海,傑夫住在德克薩斯州。雖然居住在世界對麵的同時,啟動業務冒險的想法變得更加迫切。他們想在一起生活,讓孩子長大在一起,最後讓他們的終身計劃成為現實。
2010年,Solo Stove誕生了一個簡單的戶外烹飪爐的想法。此時,Jeff和Spencer對在線銷售的想法感興趣。他們對電子商務如何運作,如何聯係在線,以及如何創建始終可以訪問客戶的業務。188bet直营网站
Jeff和Spencer的在線狀態開始以基於形式的單頁網站開始。當時沒有官方結賬。在他們的電子商務經驗開始,他們將通過呼叫和電子郵件收集感興趣的客戶的聯係信息並處理交易。188bet直营网站
起初,兄弟們打算原來的野營爐是獨奏爐的唯一在線產品,但它迅速從一個野營爐中演變為野營爐灶的配件,到更大的野營爐灶。最終,他們還添加了後院火坑。客戶對更多產品和品種的需求取消了圖表。
Solo Stove在戶外冒險社區中迅速變得流行。它的快速增長推動了更強大的平台,展示所有可升到的產品和與公司擴展的在線商店。獨奏爐子被認為是幾個電子商務平台,最終決定了BigCommerce將幫助鋪平持續成功的方式。
由獨奏斯特羅斯首席執行官John Merris的Bigcommerce。
對我來說,BigCommerce最有影響的部分是做出調整和變化的容易。我們不斷運行新的促銷活動,在網站上推出新產品,並在網站上切換圖像。我對網絡設計的了解非常有限,但我建立了每個產品頁麵以及我們的類別頁麵,以便我們最近在我們的BigCommerce商店發布的新產品。這是非常用戶友好,它並不需要一個真正的技術嫻熟的人來導航。對我們來說,整體平台的簡單性是遊戲變化。
很久以前,在首次搜索電子商務平台時,我們將BigCommerce與其他流行平台進行了比較。我們覺得BigCommerce更容易使用,同時仍然具有更多的獨特功能。它感到非常強大,我們很自信,我們很容易賣掉它。Bigcommerce還有一個更合理的定價模型,當Solo Stove剛剛在電子商務空間開始時,這對我們來說非常棒。感謝BigCommerce,我們將業務從我們的第一個訂單中擴大到現在是一個公認的品牌,並且平台能夠隨著我們的需求而與我們一起成長。
“由於BigCommerce,我們將業務從我們的第一個訂單中擴展到現在是一個公認的品牌,並且平台能夠隨時與我們一起成長。”
由獨奏斯特羅斯首席執行官John Merris的Bigcommerce。
當我們開始使用BigCommerce時,我們使用商店模板推出,然後定製它以滿足我們的需求和偏好。我們使用廢棄的購物車流量和廢棄的購物車通知。我們還使用unbounly和Optinmonster等工具來幫助我們使用退出意圖彈出窗口等客戶保留工具。
我們也欣賞大型公司如何為我們所需的合作夥伴指導我們做得很好,並希望與之合作。他們幫助我們從BigCommerce Marketplace集成了真正的無縫插件。我們可以下載並插入第三方應用程序,以獲得添加功能,而無需整體外觀和感覺更改,而且沒有需要大修的整體網站。這對我們來說是一個很大的交易,因為我們在任何特定時間內通過市場上的市場上有大約30個附加組件。
我們的一體化之一是Zonos.,這真的有助於我們的國際銷售。有了它,我們可以根據其IP地址實時在網站上進行貨幣轉換和翻譯。188bet直营网站如果客戶來自日本或德國或任何地方,價格將轉換為當地貨幣並處理交流。它在BigCommerce之外的結賬再次返回,但我們已經向其中添加了一個像素,所以我們可以通過Zonos看到推車放棄,同樣我們通過BigCommerce看到它們。在我們的思想中,這是兩個世界上最好的。
由獨奏斯特羅斯首席執行官John Merris的Bigcommerce。
Bigcommerce幫助我們在九年直截了當地增加了我們的業務。
我正在觀看我們的轉換率剛剛爆炸。我們目前今天高達7.5%,迄今為止,我們的網站上的3.05%。在一年中看,我們的交通增長了60%。
與去年這次相比,我們的訂單幾乎翻了一番。截至7月底,我們已經超過了2018年的年度收入。
觀看我們的業務成長並使用BigCommerce擴展並擴展了很好,我們隻能從這裏開始。
“我正在觀看我們的轉換率,剛剛爆炸。我們目前高達7.5%,迄今為止,我們的網站上的3.05%。我們在年度上看,我們的交通已經增長了60%。”
由獨奏斯特羅斯首席執行官John Merris的Bigcommerce。
我們是如何了解的亞馬遜工資還這很簡單。隻是活著。誰不熟悉亞馬遜支付?我們多年來一直在使用亞馬遜支付,他們真的幫助我們提出了我們的客戶體驗遊戲。這對我們的獨唱爐子非常重要。
我們發現亞馬遜付費方便,因為客戶無需每次購買時輸入他們的信用卡號碼。188bet直营网站當他們登錄其亞馬遜支付帳戶時,它們已經聯係起來了。客戶隻有很大的便利。
欺詐預防是另一種方式,亞馬遜薪酬有助於我們改善客戶體驗。人們必須使用亞馬遜賬戶登錄,以便與亞馬遜支付進行退房。它基本上是一個額外的門控進入。我目睹了亞馬遜支付的很少有欺詐行為。事實上,我不能記得從亞馬遜支付欺詐行為的收費。我們已經經曆了與亞馬遜工資的零欺詐,這絕對不到我們在付款方式中看到的。
通過2020年8月初,亞馬遜支付銷售在2019年繼續增長。而且,隨著所有的一切都是平等的,我們看到許多客戶更喜歡與亞馬遜支付的理由,因為我前麵提到的原因 - 方便和安心。188bet直营网站我相信,速簽經驗和alexa通知,讓客戶從運輸到交付中獲取購買的是因素。188bet直营网站在我身上並沒有丟失這些事情有助於提高客戶體驗和品牌聲譽。
當我們在國際上擴展時,我看到亞馬遜付出代價,以便獨奏爐子在全球各地開展業務。
由獨奏斯特羅斯首席執行官John Merris的Bigcommerce。
我們不斷聽到如何Klaviyo.是越來越多的電子商務品牌的重要平台。自2000年代初或90年代末,電子郵件首次獲得受歡迎程度以來,已經存在了許多現有的傳統電子郵件平台。我們正在尋找更複雜和用戶友好的東西。
Klaviyo允許我們在瞄準和最終增加我們的範圍內做得更好。我們公司正在快速增長,電子郵件絕對是一個組成部分。目前,我們的20%的收入來自涉及電子郵件的營銷活動。
我們的營銷團隊正在整合非常偉大的內容,但有一個像Klaviyo這樣的平台,幫助我們以目標方式部署該內容。
“我們也很感激大眾數人如何將我們指導我們所需的合作夥伴,並希望與之合作。”
由獨奏斯特羅斯首席執行官John Merris的Bigcommerce。
我們的產品鼓勵人們與親人留下回憶。你通常不會看到人們自己坐在火上 - 他們通常與朋友和家人在一起。這有一些真的很酷。
在Solo Stove,我們能夠非常有機地建立一個非常忠誠的人,通過談論我們的產品有多有意義。我們真的相信他們愛上了我們的品牌,因為每次他們使用我們的產品時,他們都會發出驚人的回憶。他們給了我們信用,但我們所做的就是確保我們的產品有效。這是我們的進化,我們對客戶感到強烈忠誠。188bet直营网站
人們本質上很忙,我們經常被拉到幾個方向。獨奏爐子專注於幫助人們重新連接最重要的是,BigCommerce幫助我們把它帶到了一個下一級。